Very thought provoking article. I'll most likely read his book before commenting in depth, although I think he is stuck on Web 2.0 and has not looked at the possibilities of a Web 3.0 approach, unless that is in his book somewhere.
Anyway, the genie is out of the bottle and although his observations have a lot of merit, the process which has started will not be reversed.
Perhaps he should look into how how to "professionalize" the "amateurs," since this era of organizational and, perhaps, media Darwinism will not always reward and respect tradition, but will reward instead those who adapt best to their environment.
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